Tag Archives: Old Spice

Advertising Agency: Wieden+Kennedy

The Wieden+Kennedy client list includes Old Spice, Coke, Chrysler, Nike, ESPN, and Target. That's especially impressive for an agency headquartered in Portland, Oregon. Uploaded by digitaltrends.com.

Chances are, you don’t know this agency unless you’re already in the business. But you know their work. If you’re a sports fan, you probably have your favorite This is Sportscenter commercial for ESPN. You may remember the fabulous Bo Knows campaign for Nike. More recently, the agency had a huge hit with The Man Your Man Could Smell Like for Old Spice.

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W+K, founded in 1982, now has offices in New York, São Paulo, London, Amsterdam, Shanghai, Delhi, and Tokyo. But its headquarters and flagship office is in Portland, Oregon. In fact, W+K did something that happens occasionally – it made Portland a prime advertising center just because of its presence there. Its current clients include Chrysler, Coke, Converse, Levi’s, Nike, Old Spice, Procter & Gamble, and Target. Yeah, a pretty decent client list. It’s won many awards, including being chosen Agency of the Year in 2010 by Creativity.

But let’s revisit some of Wieden+Kennedy’s best work. And see the refreshing creativity that inhabits all their work.

Bo Knows, for Nike:

Old Spice:

This is Sportscenter, ESPN: