Chances are, you don’t know this agency unless you’re already in the business. But you know their work. If you’re a sports fan, you probably have your favorite This is Sportscenter commercial for ESPN. You may remember the fabulous Bo Knows campaign for Nike. More recently, the agency had a huge hit with The Man Your Man Could Smell Like for Old Spice.
W+K, founded in 1982, now has offices in New York, São Paulo, London, Amsterdam, Shanghai, Delhi, and Tokyo. But its headquarters and flagship office is in Portland, Oregon. In fact, W+K did something that happens occasionally – it made Portland a prime advertising center just because of its presence there. Its current clients include Chrysler, Coke, Converse, Levi’s, Nike, Old Spice, Procter & Gamble, and Target. Yeah, a pretty decent client list. It’s won many awards, including being chosen Agency of the Year in 2010 by Creativity.
But let’s revisit some of Wieden+Kennedy’s best work. And see the refreshing creativity that inhabits all their work.
Bo Knows, for Nike:
This is Sportscenter, ESPN: