Tag Archives: Burger King

Food: The Whopper

The Whopper vs. Big Mac is one of those Pepsi vs. Coke kind of things. But I like the flame broiled burger much better. Uploaded by burgerking.co.uk.

Had you gone into a Burger King restaurant in 1957 (had you been able to find a Burger King restaurant in 1957), you’d have been able to purchase the original Whopper for 37 cents. And it wouldn’t have been much different from the Whopper you order today, provided you don’t add cheese, or bacon, or anything else.

The Whopper has been so successful that Burger King markets itself as The Home of the Whopper. It’s not a complicated burger – 1/4 lb. flame-grilled beef patty, mayonnaise, lettuce, mustard, tomato, pickles, ketchup, sliced onion, sesame seed bun. I haven’t had one in a good while, but my experience is that the condiments make the sandwich slippery and it’s hard to hold it together. Maybe they’ve reformulated the mayo to make it more stable. I don’t know. Stay away from the doubles and triples, though. No one needs that much fat at one sitting.

Slippery or not, the Whopper sure tastes good. Burger King has made its mark in the fast-food industry by flame broiling its hamburgers, and it certainly makes a difference. McDonald’s introduced the Big Mac with two patties, and yet the burger itself just can’t equal the Whopper. Of course, this is one of those Coke vs. Pepsi things…but Burger King has an advantage in that they’ll make it your way. It’s been a long time since I’ve been able to eat hamburgers anytime I wanted, but if I could choose just one from a fast-food place today, it would be the Whopper. As long as that creepy King thing wasn’t around. Yikes.

Kid Stuff: Happy Meal

Happy Meals stopped being a lure to bring parents and kids to McDonald's, and became a marketing tie-in for the latest family-friendly movie. Uploaded by blogs.pitch.com.

In 1977, McDonald’s was king of all it surveyed (sorry, Burger King, for the unfortunate analogy). The company knew that kids loved their restaurants, but looked for a way to lure parents, especially parents who were raising kids, and whose disposable income was limited.

The solution, conceived by a McDonald’s advertising manager in St. Louis, was a meal just for kids. The Happy Meal, as it quickly became known, set parents back only a buck, yet provided what kids wanted — a hamburger or cheeseburger, small fries, 12 oz. drink, and cookies. A toy became part of the HM at a later date.

Uploaded by popsop.ru.

In the headquarters building of fast food chains across America, you’ll see a conference room with dented walls. Those were put there by the companies’ executives banging their head wondering why they didn’t think of the idea first. Now, every restaurant that welcomes kids also offers a special meal. The food today is a bit healthier, with fruit often substituted for french fries, and milk or juice instead of a soft drink.

And the toys have become more sophisticated, as Happy Meals now are often advertising vehicles tied in to current family-friendly films…