Want a lot of news? USA TODAY has it. Want easy-to-read news? Turn to USA TODAY. Want charts and graphs, lists and snippets? USA TODAY practically invented the info snapshot. Want local news? Come on, USA TODAY can’t have everything.
The paper, which made its debut in 1982, now has a circulation of 1.8 million. Typically it has four sections: News (blue), Money (green), Sports (red), and Life (purple). While a number of local papers have borrowed some of USA TODAY’s style, it’s still unlike any other paper, different in focus, content, and appearance.
If you’re from Richmond, VA and you’re doing business in Richmond, CA, USA Today feels like a little bit of home, which is ironic since chances are it mentions Richmond only on the weather page. The paper, despite its reputation for only giving news highlights, does a surprisingly good job of covering certain areas, including movies and sports. In the publishing world, it does a better job of having “something for everyone” than just about any other newspaper. That’s not a bad reputation to have.
- USA Today – 28 Years Young (edelman.com)